search engine marketing blog

Tuesday, March 09, 2010

RipOff Report Now Selling Links, Verifying Safe Cash4Gold

You have got to be kidding me right. Google still loves Ripoff Report and it seems they can do no wrong. They are selling links and verifying Cash4Gold stating:

"Ripoff Report has recently added Cash4Gold Company to its exclusive list of businesses who have qualified for "Verified" status. As a member, cash4gold has been shown to have a successful track record of customer satisfaction regarding its products and services.



Other online complaint sites have quite a few reports against Cash4Gold - guess Ripoff Report does not take them anymore because the list when doing a search for Cash4Gold on the Ripoff Report site - actually it has an extensive red letter list of reports saying they are good.

These guys need to be taken out of the search results. Come on Google - Yahoo and Microsoft do not give them the authority you have bestowed on them. Did Ed Mangedson make a large investment during the venture capital days?

Hey Matt - they even give opinions on search engine behavior cockily stating their reports have a way of finding their way back to the top results.

Paying to join their Consumer Advocacy Program "is the best way to manage and repair your business reputation. Hiding negative complaints is only a Band-Aid. Consumers want to see how a business took care of business".

"WARNING! Businesses who hire SEO companies to try and hide complaints, it does not work most of the time, and you have to keep paying them forever, and if it works consumers will still find the report even if it is on page 2, 3 or page 10. Search engines don?t like this kind of SEO!. Ask your SEO company to tell you what damage it does to your business with the search engines once SEO work is performed to try and move negative listings down!"

I wonder when they will be offering classes on how to do your own SEO. They know how to get their reports that they want people to pay when they pass the CAP. Just link other pages to them.

Come on Matt it really is time. AND they are link selling.



Ripoff Report is a blight in the search results and really needs to be removed.

Monday, January 04, 2010

Is The Google Privacy Issue Al Gore's Next Crusade?

Despite the fact that Google is an active content provider on Al Gore's Current TV, it seems some of the staff have problems with Google privacy issues if the video below is any indication.



Maybe the Nobel Peace Prize winner sees the privacy challenge as more important than the income Google provides Current TV and helps it stay broadcasting.

Thursday, December 31, 2009

Twitter Carrying On Woodstock Spirit 40 Years Later

I watched the movie "Taking Woodstock" last night and thought that 40 years later Twitter may be the techno age equivalent of the 60s music festival. In the 1960s music was the communal force of its generation and Woodstock represented the ultimate platform for the expression of its time. Three days of peace and music was the tag line for the event that epitomized a generation.

The festival met with a lot of obstacles from the conservative powers that be in the beginning but by the end of the event had won many over. The musical "come ins" of the 60s were venues where the youth of the United States and much of the rest of the world could gather to meet, make friends and discuss the issues of the day. Many of the conversations were aimless and trivial, but had relevance to those holding them, much like many Twits. But amid the babble there are many important discussions occurring.

The decade that ends today has been one dominated by the internet and all things electronic. Music still holds an important place but it is social media that has become the place where we gather to hold our "come ins" - though they are called "tweetups" (one of the Oxford English Dictionary's words of the year).

The gathering of war and social protesters at the music events of the 60s is reflected in the use of Twitter as a gathering place for this passing decade's voices of protest and new thoughts.

While there may not be as many popular songs of protest that were around back then, there are social platforms that allow everyone to have their voices heard in ripples throughout the "global village".

More than MySpace which can be thought of as the first truly online global village or Facebook, the largest global social network, Twitter has become our social communication tool. The teenagers, who once looked at Twitter as something for older people, are fast coming around and "the older" crowd, who never used MySpace and rarely played with Facebook, have started to embrace the application.

Like Woodstock that just happened at the right time for the explosion of people who attended or tried to get there and made the event a nexus of a generation, Twitter can attribute some of its massive adoption to the growth of mobile devices and the apps that allow access to their application.

Neither Woodstock nor Twitter made money at first. The concert needed the movie rights and merchandising to see a profit after the event, but the organizers fought to hold it. Twitter obviously has yet to see a profit for their efforts, but they see its importance and future potential.

The lyrics of the Joni Mitchell song ring true of the potential of Twitter as a platform for social change. "I dreamed I saw the bomber death planes/ Riding shotgun in the sky,/ Turning into butterflies/ Above our nation" could be an echo of the sentiment of the Iranian protesters using Twitter to voice their desire for change in their country.

"I feel myself a cog in somethin' turning./And maybe it's the time of year,/ Yes and maybe it's the time of man./ And ... life is for learning".

Sunday, November 15, 2009

Google Antitrust Possibilities

The lawyers and executives over at Google must be very aware of the antitrust problems they face, but then again I am sure that the people at AT&T were similarly aware before they were forced to break up the company. If they need any insights perhaps they can go through Google Books and find Ray G. Besing's book "Who Broke Up AT&T".

Google is not helping themselves with recent moves, like the purchase of AdMob announced this week and their intention of providing free GPS software.

The question is has Google gotten so big that growth activity has swamped their executives and they are too busy to think about the possibility of serious antitrust problems. Or are they just too confident that it will not happen to them. Has success blinded them?

AT&T's biggest factor in being broken up was "was using monopoly profits from its Western Electric subsidiary to subsidize the costs of its network, which was contrary to U.S. antitrust law," as Wikipedia notes.

Obviously Google is using profits from other areas to provide free services to internet users and website owners. Google Analytics is a good example, and would be interesting if someone remaining in the space were to challenge them.

Interestingly, AT&T is pushing the FCC to look in to Google's activities with their new Voice product. Meanwhile, the EU has been investigating Google Books and recently added a complaint from Italian newspaper publishers who claim they are being removed from regular search results because they decided not to be included in Google News.

In the US, the actions of AdWords creating minimum bids and use of Quality Scores etc. to justify huge increases in the cost per click for keywords has been voiced by many in the space, but a suit by TradeComet may add to the momentum of antitrust actions against Google. TradeComet had been buying clicks from hundreds of thousands of keywords to drive traffic to their SourceTool site, but "the complaint states, Google raised the price SourceTool had to pay for many keywords 100-fold (from 10¢ a word, for example, to $10). In a short time, TradeComet alleges, SourceTool lost 90% of its monthly traffic from Google and millions of dollars in revenue," BusinessWeek reported.

The video below of Dana R. Wagner, Google's top in-house antitrust lawyer shows they are aware of their situation.



You have to give it to Google for not restricting its growth based on fear of antitrust actions but the groups they are challenging have gotten bigger and more conspicious.

The move into the analytics field may have been the start. It was a relatively new industry and one that had an obvious fit to the search engine. The fact that it saw the demise of many small companies could come back to haunt them.

The push in to publishing and the development of Google News initially was well received and many news organizations worked hard to get included. Unfortunately, the eventual backlash has created enemies with people who control the perception the public that could change its popularity. The Google Books move is another dangerous step. Obviously online book selling giants Amazon and Barnes and Noble see this as a possible challenge to their existence.

The purchase of Gizmo5 and the addition of it to Android to offer free GPS service could see the demise of TomTom and Garmin - previously the two major GPS companies. Actions like this can only add to the antitrust argument.

Their purchase of AdMob is another area that could get them flak. The purchase not only gives them a solid mobile ad platform but data about mobile platforms, in particular the iPhone. As Forbes notes: "With the acquisition of AdMob, Google now has access to usage data of many of the most popular mobile apps--especially the apps in the iTunes App Store... they just scored a huge competitive advantage. Google will know more details than ever about how people are using iPhone apps, how they are engaging with advertising within those apps, and users' loyalty to those apps."

Having Apple, Microsoft and News Corp looking to stop you may be taking on too many fronts at the same time - which history shows have brought about the defeat of many aggressors.

The other thing Google has to watch for is their own success. At some point, if they keep increasing their market share of search that could also lead to problems.

It is an interesting position Google finds themselves. Larry and Sergey could never have thought their Back Rub search engine would grow into this global conglomerate - loved by most people and feared by many major businesses.

Next article - How Would Google Be Chopped Up If Forced To Divest

Saturday, August 08, 2009

Charity Is Good Karma: Come Join Us At SES IM Chairity Party

Okay folks I know we have all been going through the pinch of the economy, but it is time to give to those even less fortunate. And maybe it will give you a little karma.

The IM Charity Party will be held Wednesday night during SES San Jose. Four hours of open bar and finger food all yours for the reasonable donation of $50.

Ever wanted to know how to meet and become friends with the people who have been in our industry for years. This is the event. Come and have some fun and help a good cause. Meet the people who can get you on the private dinner lists, get some great insights into the latest moves and changes in the space.

Helping others is good karma - but at IM Charity Party you also get drinks and food to go with that.

Tuesday, July 28, 2009

SEOktoberfest An Event Worth Attending

This is absolutely the best, most intimate conference on the planet. The fact that there is nearly as many speakers as attendees means you get one on one help from some of the best in the industry. Hope to see you there if you win this auction covered below - and you get the tax break as it is a charitable donation.

"We are counting down the days now to attend our second annual SEO Oktoberfest in Munich. I have said this before and will say it again. Oktoberfest was the BEST party and BEST trip we have ever taken. Talk about getting the royal treatment? Marcus and Quadzilla don?t mess around when it comes to hosting an event," said Queen of the SEO conferences Barbara Boser.

This year it will be even better. More speakers, more attendees and more beer.

Wish you could come? How about bidding on a charity auction for the last ticket? Donate to a good cause and you could have the time of your life.

Click here for the charity auction. All proceeds will benefit AMAZONICA.

This is what you are bidding on:

You´re bidding on the last ticket for the sold out SEOktoberfest 2009 (22nd of September till the 24th of September)

The original ticket price is 5.000 euros, and the 15 tickets were sold out after only 20 minutes!

15 International Online-Marketing Experts, 15 Attendees, and 10 former Playmates ? one conference ? one big Party!

Here´s what´s happening at SEOktoberfest:

Tuesday, 22nd of September:
10 a.m ? 4 p.m. ? SEOktoberfest Conference
4 p.m. ? 10 p.m. ? Oktoberfest at famous Käfer Wiesn-Schnänke
open end ? After Party at P1 Club

Wednesday, 23rd of September:
11 a.m. ? 8 p.m. ? We got a whole luxurious Spa completly rented out for everybody. 6 massage therapists etc. will get you fit again!
8 p.m. ? open end ? Friends & Family Dinner at Munich´s No.1 Wine-Restaurant Die blaue Donau

Thursday, 24th of September
10 a.m. ? 4 p.m. ? SEOktoberfest Conference
4. p.m. ? 10 p.m. ? Oktoberfest at Schützen-Festhalle
open end ? After Party at a secret location

What´s included in the price?

Everything!

Every Attendee gets a whole Oktoberfest Outfit ? Shoes, Lederhosen, Shirt etc., and everything you eat and / or drink, as well as all the transfers etc. ? everything´s included!

Who are the Online Marketing Experts?

Todd Malicoat
Chris Winfield
Bob Rains
Johannes Beus
Brent Csutoras
Sickness
RSnake
Greg Boser
Barbara Boser
Todd Friesen
Marcus Tandler
Quadszilla
Frank Watson

Friday, February 06, 2009

Helping SEOAly Come to IM Spring Break

Okay there is a game afoot and a new friend from Twitter @SEOAly is looking for a little help to win a prize to come. Have to help out... am speaking so am not eligible.

Okay 7 Things That Will Happen at IM Spring Break (lol - know there are bunches of things I can't write about).

1. There will be BOTW shirts and hoodies in abundance.
2. Google will be fairly and unfairly criticized.
3. Pics will be taken that many will wish weren't.
4. Twitter will be the main method of communication.
5. Outspoken Media will be inundated with work.
6. Money will be raised or charity.
7. Fishing will be a social media event.

Okay Aly you have another one under your belt. Good luck.