As I was dragging and dropping my 400th avatar in to one of my predescribed circles, it dawned on me that Google has created the ultimaate profiling program.
Throughout the 5 days Google Plus has been offered and people have given feedback, one of the most prevalent comments has been the beauty of the cirlces. Facebook groupings are too rigid and limited.
Now that we can drag and drop people in to categories, these circles really become descriptors of any person we drop in to a named circle. Using inclusion in a circle the same way they use a link as a vote for a particular topic, Google now has us helping to better qualify everyone who joins this new service.
As I reported the first day Plus started it broader beta:
“And while many reports have looked at what will be offered, the New York Times went a little deeper in to the reasons for this grab at social. Speaking to its two project managers – Bradley Horowitz and Vic Gundotra – the focus seemed to be about the increased information this project provides to advertisers. Google obviously watched as Facebook struggled at first to find monetization avenues and seem to have that covered:
“Mr. Gundotra and Mr. Horowitz said that knowing more about individual Google users will improve all Google products, including ads, search, YouTube and maps, because Google will learn what people like and eventually be able to personalize those products.”
Distracted by the bells and whistles, the people on day, one who thought Plus may have a hard time countering the established Facebook, are the ones who have spent the long weekend preoccupied using it.
If ‘Do Not Track’ legislation comes in to effect, Google will not have to worry – they can demographically and behaviorally target people from the circles that people create and tag the people they know.
Basically we are profiling every contact for them. Facebook’s Groups and Likes has a much smaller ability to do this. Google no longer needs access to Facebook data – in fact they may be better served developing a relationship with LinkedIn, between the two services they could develop a powerful targeting tool.
We are working for Google to create the ultimate Venn diagrams of the world’s population. Could the 
Even if the general public does not jump on to the Plus bandwagon in mass, the information Google is gaining from businesses – marketers, brand socializers and others – will create very granular ‘circles’ for them to sell pinpoint advertising to many industries that already pay for the high priced clicks.
Well done Google, your efforts here are impressive. So when can I start buying advertising to specific circles?