People want to be up and gaining PR for all sorts of April Fools’ pranks. But when I was a kid if you started early or went past the time the joke was supposed to be on you.
Here is a post that hit me ealier today – annoying when you have to read some of it twice just to make sure your eyes were working.
The user survey by EMarketer I could not find on the Emarketer site… so is this an Adotas.com prank or a press release from Emarketer?
The popularity of MashUps…. the API development of variations of the Google Maps pins etc. – has grown rapidly. Many of the serious developers have had to work within the ad delivery that Google offsets the expenses with… That is until Monday.
PushPin is launching their own assistance program – obviously for serious marketers at $1,600 a month. But it drops the ads and provides some dedicated support.
EWeek gives an overview but the future of this effort is worth watching.
Okay this seems a little silly but the efforts of Google to create a database of genes has brought them under fire from those people who oppose what can happen when we have such a database.
According to the Coalition Against BioPiracy who hold the Captain Hook Awards, Google will create a scarry world like the movie “Gattaca”. Come on… though Big Brother is out there, he is not hiding here yet.
Guess Google gets the nod of being a solid indicator of the internet’s contribution to the financial economy. It is getting added to the S&P 500 Index on Friday.
According to a story by UPI will be replacing energy group Burlington Resources.
The Finacial Times also wrote about this last week.
Okay discussions of the growth of Local Search in 2006 have been made here earlier in the year, but this report was worth noting. Interchange that runs Local.com as well as EPilot.com and even sms messaging for Local.com is continuing to push the development of Local Search.
I will keep an eye out for more news about the local search industry…. it is something we need to add to the SEM arsenal if it has not already.
Bram Moolenaar, the philantropic linux-programmer whose Vim is an extension or continuance of Unix editor Vi, is a recent addition to the Google Supreme Collection of Engineers….
Given Google is about to push an online word or text processing program to meet Microsoft in the on demand program, he seems like a smart addition to the Google Team.
Wonder who Bill reaches out to as a counter, or will Yahoo! get into it as well?
Google launched its counter to Yahoo! Finance and MSN Money today – making a big statement about its intention to compete in the information portal areas. Obviously the Finance section is an interesting if not obvious choice to start with.
Finance is the biggest growth area of the web. Not only does it attract a high number of searchers looking for all types of information, but the people that work in the space have been involved with search marketing for quite some time and most of the really competitive PPC areas fall under some aspect of Finance.
As per usual Orion, aka Dr Garcia, has started a thoroughly interesting thread over at Search Engine Watch.
This time it is the lack of security many websites have and how Google can be used to find these security flaws.
Hey in one of them you can see the Tax Id. number for the California branch of The Church of Scientology…. that should get Tom Cruise and John Travolta’s attention… so either the Mission Impossible team is about to hack Google – or Johhny’s Pulp Fiction character is going to whack Larry and Sergie.
Now where are the scantily-clad female support characters???? That could be the stink going around on Google ads about preteen sex.
Google is getting exciting again…..
I can’t believe the desperation websites fall to when they lose their spots in the Google SERPs. KinderStart.com blames Google for an 80% drop in business because they fell in the search results.
Talk about someone wasting their money…. though they may get a whole bunch of free traffic that could make up for the loss… and the extra links to their site could push them back to the top for their terms again…. so it could be a clever ploy.
Let’s see what happens!!!
Was sent this email today from MSN.
Just a short note this time: on Wednesday, March 22, we’ll be raising adCenter traffic levels to 70%. AdCenter customers should start to see an impact to their campaigns beginning Thursday, March 23, however it may take several days to reach 70%. Just like last time, your budget may be impacted due to the increase. Also, as more traffic is directed to adCenter, you should expect a decrease in traffic from your Yahoo! Search campaigns.
