Ask Jeeves Buys Bloglines

This should be interesting another search engine (well kind of an engine) Ask Jeeves made public its purchase of BlogLines.
Google has Blogger, so is this the new wave every engine needs a blog.
I guess I will try it... maybe have another page with a BlogLines blog about another area of the industry and see of the two ultimately gets better rankings in the search engines or just more traffic.
To read more try this link:
http://blog.searchenginewatch.com/blog/050208-000100